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Process

You always know what happens next

Three phases in a fixed order. Here is every step, what I need from you at each one, and roughly how long it sits with each of us

Phase 1 of 3

Start

About an hour of your time, total

  1. Kickoff call

    30 minutes

    Thirty minutes. What you sell, who books you, and what you want people to do when they land

    What I need from you

    Half an hour, and a rough idea of who you want

  2. Sending me what you have

    A few days

    Photos, pricing, bio. Whatever you already have, and I will tell you what is missing

    What I need from you

    Photos, prices, anything already written

  3. First draft of the words

    Three to four days

    I write the whole site as plain text before anything gets designed. You tell me where I got your voice wrong

    What I need from you

    A read, and honesty about what is not you

Phase 2 of 3

Build

You look at a real site, not a picture of one

  1. Design and build

    One to two weeks

    The real thing, on a link you can open on your phone. No mockups, nothing you have to imagine

    What I need from you

    Nothing. This week is mine

  2. Two rounds of changes

    Two to three days

    Send a list, I work through it, you look again. Then once more

    What I need from you

    Two lists, and permission to be blunt

Phase 3 of 3

Launch

You get the logins, and the domain is in your name

  1. Testing

    A day

    Real phones, every browser, every link. I submit your form myself and watch the email land

    What I need from you

    Nothing. Try to break it if you like

  2. Launch

    Same day

    I point your domain and submit the sitemap so Google can find you

    What I need from you

    Buying the domain, which I walk you through

  3. Two weeks of free fixes

    Two weeks

    Anything broken, I fix it. No invoice, no argument

    What I need from you

    Telling me when you spot something

What testing looks like

The same site, on whatever she happens to be holding

  • The Shea Cook Beauty homepage on a desktop screen, headline beside a grid of photos.

    Desktop

  • The same homepage on a tablet, the photo grid now stacked under the headline.

    Tablet

  • The same homepage on a phone, photos first and the headline below them.

    Phone

One site, three widths, no separate mobile version. I check these by hand on real devices before anything launches

Worth knowing

Three things nobody puts on a process page

That is all 8 steps. What is left is the part that decides how long it actually takes

What actually slows a build down

Almost never the building. It is waiting on photos. Send everything in the first week and the whole thing takes two to four weeks

What counts as a round of changes

One list, however long. Move that up, cut that, use the other photo. All of it is one round

After the two free weeks

Nothing switches off and nothing starts billing. When you want a change, email me and I quote it before I touch anything

Start a project

Ready to start at step one

The kickoff call is thirty minutes and costs nothing. Send me the form and I will find a time that works

What happens after you send it

  1. It lands in my inbox, not an assistant and not a shared account
  2. You get a real reply within one business day, even if the answer is no
  3. If it looks like a fit, we book a thirty minute call. No slide deck