Work
Shea Cook Beauty
Service pages, a portfolio, and two booking paths. Brides inquire, spray tan clients book straight into the calendar
Where it started
Bridal makeup artist and spray tanning, Athens, TN
Two businesses sharing one Instagram account. Brides plan six months out and want to talk to a person first. Spray tan clients want an appointment on Thursday. Both were landing in the same inbox
- Build
- Full marketing site
- Launched
- 2025
- My part
- Design, words, build, launch
What I built
How it came together
The first decision was to stop treating those two people as one visitor. The site splits early and never asks either one to read past the other
Bridal runs long: a portfolio, a page on what a wedding morning looks like, and a form with the questions worth asking before a call. Spray tanning runs short: prices, how to prepare, and a button into the calendar
All of it is built to survive being opened on a phone in a parking lot between venue tours, because that is where it gets opened
What is on it
- Separate paths for bridal and spray tanning
- Portfolio gallery
- Service and pricing pages
- Bridal inquiry form that emails both sides
- Direct calendar booking for spray tans
- Google Business Profile setup
One decision
Why there are two booking paths and not one form
One form would have been faster to build and worse at every job it had. A bride gets asked nothing useful, a spray tan client gives up by the third question. Split, each one asks for exactly what it needs
Start a project
Tell me what you are building
Tell me about it in a couple of sentences. You get a real reply within one business day, even if the answer is no
What happens after you send it
- It lands in my inbox, not an assistant and not a shared account
- You get a real reply within one business day, even if the answer is no
- If it looks like a fit, we book a thirty minute call. No slide deck